How does social media support interaction between users?
A Print books only
B Broadcast without response
C Store private files
D Create and exchange content
Answer: D. Create and exchange content. Social media lets users create, share, and respond to content within online networks.
What kind of service helps people connect through profiles?
A Social networking
B Audio compression
C Page layout
D File hosting
Answer: A. Social networking. Social networking services help people create profiles and connect with other users.
Who creates user-generated content?
A A platform’s code
B A video editor
C Platform users
D A paid advertiser
Answer: C. Platform users. User-generated content is material posted or contributed by platform users.
On a public profile, what is a handle?
A A post caption
B Account username
C A privacy setting
D A video filter
Answer: B. Account username. A handle is a username or account identifier used to refer to a user.
For a profile, which details are commonly displayed?
A Chosen bio and account details
B Every private message
C A platform’s source code
D All followers’ passwords
Answer: A. Chosen bio and account details. Profiles can present selected information about an account, such as its name, biography, or links.
Where do users usually see posts from accounts they follow?
A In a file system
B On a print schedule
C Inside a search index
D In a feed
Answer: D. In a feed. A feed presents a stream of posts from accounts or topics a user follows or a platform recommends.
When posts appear chronologically, what determines their order?
A Account color
B Video length
C Posting time
D Number of hashtags
Answer: C. Posting time. A chronological feed orders posts by when they were published.
Why might a platform rank posts algorithmically?
A Remove every profile
B Personalize what users see
C Guarantee equal reach
D Disable user choices
Answer: B. Personalize what users see. Ranking systems can use signals about a viewer and content to personalize what appears in a feed.
Why add a hashtag to a post?
A Hide a user’s identity
B Encrypt direct messages
C Verify every claim
D Group posts by topic
Answer: D. Group posts by topic. Hashtags label posts with a topic or theme and can help users find related content.
What function does an @mention serve?
A References another account
B Deletes a post
C Changes a password
D Hides a profile
Answer: A. References another account. An @mention identifies or links to another account in a post or comment.
Compared with an original post, what does reposting do?
A Creates a new account
B Redistributes existing content
C Changes a profile photo
D Deletes earlier comments
Answer: B. Redistributes existing content. A repost shares existing material with another audience rather than creating that original material.
How can users engage with a social post?
A Screen brightness
B File compression
C Likes, comments, shares
D Device weight
Answer: C. Likes, comments, shares. Likes, comments, and shares are common forms of audience interaction.
How many unique accounts does reach usually estimate?
A Unique accounts exposed
B Total file downloads
C Posts written per day
D Private messages received
Answer: A. Unique accounts exposed. Reach generally estimates how many distinct accounts were exposed to content, though platform definitions may vary.
Impressions count displays; what does reach estimate?
A Total file downloads
B Posts written per day
C Private messages received
D Unique accounts exposed
Answer: D. Unique accounts exposed. Reach generally estimates how many distinct accounts were exposed to content, though platform definitions may vary.
What practice monitors public conversations and mentions?
A Audio mixing
B Social listening
C Page formatting
D Audience sampling
Answer: B. Social listening. Social listening involves monitoring public conversations, mentions, or themes relevant to an organization.
Short text updates are characteristic of which format?
A Video editing
B Cloud hosting
C Microblogging
D Print publishing
Answer: C. Microblogging. Microblogging centers on brief, frequent posts, often shared through a social platform.
In what structure do online discussion forums arrange posts?
A Threaded conversations
B Studio lighting plans
C Image pixels
D Radio frequencies
Answer: A. Threaded conversations. Forums organize posts and replies into discussion threads, often by topic.
Where can users join topic-based online communities?
A Image editors
B Groups or channels
C File extensions
D Search crawlers
Answer: B. Groups or channels. Many platforms organize communities around shared interests through groups, channels, or similar spaces.
What does direct messaging provide?
A A public news feed
B An open comment thread
C A broadcast antenna
D Private user-to-user messages
Answer: D. Private user-to-user messages. Direct messaging supports conversations sent to selected users rather than a public audience.
During a live stream, when is content transmitted?
A It cannot include sound
B It is always private
C It broadcasts in real time
D It has no audience
Answer: C. It broadcasts in real time. A live stream is transmitted as it happens, though a platform may later save a recording.
Who is a follower on a social platform?
A Someone who subscribes to updates
B A site administrator
C A video editor
D An anonymous advertiser
Answer: A. Someone who subscribes to updates. A follower chooses to receive or see updates from an account, depending on platform settings.
Why create a social media content calendar?
A Encrypt a device
B Verify a password
C Plan upcoming posts
D Measure screen size
Answer: C. Plan upcoming posts. A content calendar helps teams plan, coordinate, and schedule future posts.
What do community guidelines explain?
A Camera framing rules
B Expected platform behavior
C Audio file formats
D Search engine rankings
Answer: B. Expected platform behavior. Community guidelines describe expected conduct and content rules for a platform.
In a community, what role does comment moderation play?
A Guarantees agreement
B Removes all criticism
C Promotes every comment
D Applies rules to user content
Answer: D. Applies rules to user content. Moderation applies platform or community rules to user content and may hold, remove, or approve comments.
Through which feature can a user flag content for review?
A The report tool
B Edit another account
C Change platform policy
D Guarantee content removal
Answer: A. The report tool. Reporting flags content for review; it does not itself guarantee that a platform will remove it.
When might blocking an account help?
A Increase post reach
B Verify a news source
C Limit unwanted contact
D Restore deleted content
Answer: C. Limit unwanted contact. Blocking can limit contact or interactions from an account, depending on the platform’s settings.
Where can a user set post visibility?
A Audio volume control
B Audience privacy setting
C Search result filter
D Image resolution setting
Answer: B. Audience privacy setting. Audience and privacy settings let users manage who can see particular posts or account information.
Before sharing someone’s private photo, what should a user consider?
A Add more hashtags
B Change the image size
C Post it immediately
D Ask for consent
Answer: D. Ask for consent. Getting permission respects another person’s privacy before sharing their personal image.
In online privacy, what is a digital footprint?
A A device’s physical size
B A platform’s logo
C Trace of online activity
D A printed profile
Answer: C. Trace of online activity. A digital footprint is the information or traces associated with a person’s online activity.
What extra step does two-factor authentication add?
A Requires another verification step
B Removes every password
C Hides all public posts
D Blocks all messages
Answer: A. Requires another verification step. Two-factor authentication adds a second verification step beyond a password.
When a message seeks account credentials deceptively, what tactic is at work?
A Spam posting
B Content moderation
C Account blocking
D Phishing
Answer: D. Phishing. Phishing uses deceptive messages or pages to trick people into revealing credentials or other sensitive data.
Cyberbullying involves what kind of behavior?
A One respectful disagreement
B Repeated targeted online harassment
C A platform update
D An account password reset
Answer: B. Repeated targeted online harassment. Cyberbullying involves repeated or targeted harmful behavior through digital communication.
Publishing private identifying information without consent is called what?
A Phishing
B Impersonation
C Doxxing
D Spam posting
Answer: C. Doxxing. Doxxing means publishing personal identifying information without permission, often to expose or target someone.
Why check an account’s identity before responding to a suspicious message?
A Prevent impersonation scams
B Improve video resolution
C Add a content calendar
D Increase message length
Answer: A. Prevent impersonation scams. Checking identity through a trusted route can help detect accounts impersonating people or organizations.
When an unexpected login link arrives, what should a user do?
A Forward it to everyone
B Check before opening
C Enter credentials immediately
D Ignore the sender’s identity
Answer: B. Check before opening. Unexpected login links may be deceptive; users should verify the sender and destination before entering credentials.
False information shared without intent to deceive is called what?
A Disinformation
B Verified reporting
C Sponsored post
D Misinformation
Answer: D. Misinformation. Misinformation is false or inaccurate information shared without necessarily intending to deceive.
Misinformation may be unintentional; what is deliberate deception called?
A Misinformation
B Verified reporting
C Disinformation
D Sponsored content
Answer: C. Disinformation. Disinformation is false or misleading content deliberately created or shared to deceive.
Before sharing a viral post, how can its origin be checked?
A Check the original source
B Count its emojis
C Trust its popularity
D Read only its comments
Answer: A. Check the original source. Checking the original source helps establish who first published the claim and whether it is authentic.
What can reverse-image search help identify?
A A user’s password
B Earlier image appearances
C A video’s frame rate
D A profile’s privacy setting
Answer: B. Earlier image appearances. Reverse-image search can reveal earlier appearances or possible sources of an image.
Repeatedly reinforced viewpoints describe which online environment?
A A content calendar
B A public profile
C A camera sound effect
D An echo chamber
Answer: D. An echo chamber. An echo chamber is an environment where similar views are repeatedly reinforced and contrasting views may be less visible.
When personalization narrows a feed’s range, what may result?
A A password reset
B A filter bubble
C A reported comment
D A scheduled post
Answer: B. A filter bubble. Personalized selection can narrow the range of content a user encounters, sometimes described as a filter bubble.
When content spreads rapidly and widely online, what term applies?
A A private draft
B Rapid widespread sharing
C A small file size
D A verified biography
Answer: B. Rapid widespread sharing. Viral content spreads rapidly and widely through user sharing and platform distribution.
When recommending content, what can a platform algorithm use?
A Viewer activity signals
B A device’s paint color
C Printed page numbers
D An account’s password
Answer: A. Viewer activity signals. Recommendation systems may use signals such as viewing history, searches, subscriptions, or feedback; the exact signals vary by platform.
Under U.S. FTC guidance, what relationship may an influencer need to disclose?
A A favorite color
B A public username
C A video length
D Material brand connection
Answer: D. Material brand connection. FTC guidance says an influencer should disclose a material connection, such as payment, free products, or a relationship that could affect how an endorsement is evaluated.
Where should a sponsorship disclosure appear?
A Near the endorsement
B Only on a profile page
C Hidden among hashtags
D After the post is deleted
Answer: A. Near the endorsement. FTC guidance recommends placing a clear disclosure with the endorsement so viewers are likely to notice it.
Why add alt text to a social media image?
A Increase its file size
B Add a second account
C Describe meaningful image content
D Hide the original source
Answer: C. Describe meaningful image content. Alternative text communicates meaningful image information to people who cannot see the image.
Why are captions useful for social video?
A Change the video source
B Make speech accessible
C Increase its frame rate
D Hide background sounds
Answer: B. Make speech accessible. Captions provide spoken content as text and can make video more accessible to people who cannot hear its audio.
During a service disruption, what should an organization post?
A Unconfirmed blame
B A private password
C An unrelated promotion
D Verified updates and next steps
Answer: D. Verified updates and next steps. Clear, verified updates can help audiences understand what is known and what action to take.
Before resharing breaking news, what should a user verify?
A Only the number of likes
B Only the account’s logo
C Source, date, and context
D Only the post’s length
Answer: C. Source, date, and context. Verifying source, date, and context helps prevent old or misleading material from spreading as current news.
Why interpret engagement metrics against campaign goals?
A Measure meaningful outcomes
B Chase every trend
C Ignore audience feedback
D Guarantee viral reach
Answer: A. Measure meaningful outcomes. Metrics are useful when interpreted in context of the audience and communication goal, rather than treated as success by themselves.